Case Studies

How Markets EQ Transformed Financial Analysis with Hume's AI voice

By Serena Wang on March 6, 2025

Markets Eq   Hero

Key Findings:

  • Capturing Emotional Nuances in Financial Communications: Markets EQ leverages Hume’s Expression Measurement and Empathic Voice Interface (EVI) to analyze vocal cues during earnings calls, revealing emotional insights that extend beyond traditional financial data.

  • Innovative Tools for Financial Analysis: The creation of tools like the EQ MarketScore and Quinn Voice Agent—powered by Hume’s API—redefines financial analysis and communication strategies.

  • Enhanced Investor Insights: By integrating Hume’s technology, Markets EQ delivers actionable emotional data that complements financial analysis, leading to improved investment outcomes and higher user engagement.

Markets EQ: Revolutionizing Financial Analysis with Emotional Intelligence

Markets EQ is a leading provider of performance intelligence tools designed to enhance financial decision-making through advanced voice and emotional analysis. Specializing in the analysis of earnings calls and other financial communications, Markets EQ helps investors, C-suite executives, and financial professionals gain deeper insights into market trends and company performance. By integrating Hume’s Empathic AI, Markets EQ has unlocked the ability to capture and interpret emotional nuances in vocal communications, providing a more comprehensive understanding of financial data that goes beyond traditional metrics.

The Challenge: Unlocking Emotional Insights in Financial Communications

Traditional financial analysis often overlooks the nuanced emotional information conveyed through voice during earnings calls. This gap can result in missed opportunities and an incomplete picture of a company’s overall health and future outlook. Markets EQ sought a solution to accurately capture and interpret these vocal expressions to deliver actionable insights that blend both financial and emotional dimensions, ultimately empowering investors to make better-informed decisions.

The Solution: Empathic AI for Financial Analysis

Markets EQ found a scientifically-backed solution in Hume’s Expression Measurement and Empathic Voice Interface (EVI) APIs. These tools allowed Markets EQ to develop innovative performance intelligence solutions that address key areas in financial analysis:

  • Voice Analysis for Investors: Hume’s Expression Measurement API analyzes vocal cues during earnings calls, detecting complexities that traditional transcripts or financial statements might miss. Leveraging the world's largest voice dataset on global earnings calls, Markets EQ now accesses real-time emotional signals that provide deeper context to financial communications.

  • EQ MarketScore: This innovative, AI-generated scorecard evaluates speakers on tone, confidence, clarity, and message intricacy—capturing up to 58 unique emotions—to offer a comprehensive snapshot of communication effectiveness.

  • Quinn Voice Agent: Powered by Hume’s EVI, Quinn engages users in natural, conversational dialogue, allowing for dynamic Q&A sessions and in-depth discussions about daily report outcomes. This interactive approach not only enhances user engagement but also deepens the understanding of financial data.

  • Curated C-Suite Support: Tailored solutions designed to support executive teams further enhance strategic financial communications, ensuring that key insights are effectively communicated to stakeholders.

Impact: Empathic AI in the Financial Market

The integration of Hume’s API has yielded significant benefits for Markets EQ and its users:

  • Deeper Investor Insights: Investors now gain a more comprehensive understanding of earnings calls, driving better investment outcomes.

  • Compelling Presentation of Financial Data: Markets EQ’s tools present key financial news and reports in an engaging and insightful manner.

  • High User Engagement: Users describe interactions with Quinn as "fun" and highly engaging, highlighting the success of Markets EQ’s innovative approach.

By leveraging Hume’s Expression Measurement API and EVI, Markets EQ has transformed the landscape of financial analysis, providing more comprehensive and sophisticated insights into market trends and behavior through the power of voice analysis. 

As one Markets EQ team member explains,

"We've been impressed with the unique insights Hume's API offers. It allows us to focus on critical emotional cues, giving us actionable data in a way that other solutions just couldn’t."

Conclusion: Transforming Financial Analysis with Empathic AI

Markets EQ’s partnership with Hume demonstrates the transformative power of empathic AI in the financial industry. By integrating Hume’s Expression Measurement and EVI, Markets EQ has unlocked new dimensions of emotional insight, enabling investors to make more informed decisions and enhancing the overall user experience. This innovative approach sets the stage for a future where emotional intelligence becomes a cornerstone of financial analysis.

For more information on how empathic AI can enhance your digital solutions, please contact Hume AI.

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