Case Study
Emotion AI for Audience Growth
How Tone AI uses Hume’s Expression Measurement API to boost audience growth for NFL teams and media organizations
Key Impacts
- Analyzed fan tributes across 400 cities in 10 different countries
- Enhanced fan engagement for the Chicago Bears through voice-based tributes
- Created emotionally resonant highlight reels from audio content
About Tone AI
Tone AI, an AI-powered marketing analytics platform, supports expression analysis and content creation for sports, media, and entertainment clients by analyzing large quantities of audio files. Tone’s AI recommends the most emotionally salient clips and creates exciting highlight reels. It helps brands engage their audiences using audio clips from fan interviews, panels, webinars, focus groups, and surveys, providing marketers with actionable insights.
Tone AI found a rigorous, scientific solution for nuanced analysis of user's expressions in Hume’s Expression Measurement API. By leveraging Hume's API, Tone AI helped NFL teams produce more compelling content.
Integrating Hume's Expression Measurement API
- Tone AI helped the Chicago Bears boost fan loyalty and engagement by analyzing in-app voice prompts with Hume’s API for prosody. The Chicago Bears used Tone AI to gather voice-based tributes for the late linebacker Dick Butkus and welcome messages for new athletes.
- Hundreds of fans shared personal stories, and Tone’s platform, using the Hume API, quickly analyzed and curated the most emotionally salient samples to produce compelling experiences for fans.
- Hume’s visualization tools provide Tone AI customers with a deeper understanding of expression frequencies and trends across their existing datasets, enabling informed decision-making.
With Hume’s advanced expression analysis capabilities, Tone AI empowers sports, media, and entertainment enterprises to gain a competitive edge through emotionally rich insights and content from 400 cities across ten countries.
According to Ria Shah, CEO of Tone AI,
How well you know your customers and fans dictates your performance. With Tone AI, which is built on Hume’s Expression Measurement API, our customers can now use previously hidden data—audience emotional expressions—to immediately reinvigorate their media strategy across any digital format: social media, the jumbotron, or a live broadcast.
For more information on how empathic AI can enhance your digital solutions, please contact Hume AI.
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