How Tone AI uses Hume’s API to boost audience growth

Media analytics at scale with Hume's API

In competitive fields like sports and broadcast television, marketing teams leverage data analytics to drive insights and break into new markets. Specifically, audio content created by fans has become increasingly important, but identifying the meaningful clips of audio is challenging. Tone AI, an AI-powered marketing analytics platform, supports expression analysis and content creation for sports, media, and entertainment by analyzing large quantities of audio files. Tone’s AI recommends the most emotionally salient clips and creates exciting highlight reels. It helps brands engage their audiences using audio clips from fan interviews, panels, webinars, focus groups, and surveys, providing marketers with actionable insights. Tone AI found a rigorous, scientific solution for nuanced analysis of user's expressions in Hume’s Expression Measurement API.

Hume's empathic AI

By leveraging Hume's easy-to-use Expression Measurement API, Tone AI unlocked insights that enabled NFL team marketers to produce resonant, compelling content for fans. 

Engaging fans with emotionally intelligent AI

• Tone AI helped the Chicago Bears boost fan loyalty and engagement by analyzing in-app voice prompts with Hume’s API for prosody. The Chicago Bears used Tone AI to gather voice-based tributes for the late linebacker Dick Butkus and welcome messages for new athletes. Hundreds of fans shared personal stories, and Tone’s platform, using the Hume API, quickly analyzed and curated the most emotionally salient samples to produce compelling experiences for fans. 

• Tone AI’s customers utilize their platform to receive real-time expression insights, enabling them to immediately address previously untapped customer interests. 

• They can easily create short-form videos with voice clips from broadcasts, podcasts, and behind-the-scenes interviews – like an audio-based highlight reel.

• Hume’s visualization tools provide Tone AI customers with a deeper understanding of expression frequencies and trends across datasets, enabling informed decision-making.

With Hume’s advanced expression analysis capabilities, Tone AI empowers sports, media, and entertainment enterprises to gain a competitive edge through emotionally rich insights and content from 400 cities across ten countries.

According to Ria Shah, CEO of Tone AI, “how well you know your customers and fans dictates your performance. With Tone AI, which is built on Hume’s Expression Measurement API, our customers can now use previously hidden data—audience emotional expressions—to immediately reinvigorate their media strategy across any digital format: social media, the jumbotron, or a live broadcast.” Leveraging rigorous insights backed by emotion science is a vital way for businesses to improve their performance. 

Learn More: Start measuring vocal and facial expressions with unmatched precision using Hume’s Expression Measurement API. Instantly capture nuanced expressions in audio, video, and images, such as awkward laughter, sighs of relief, and nostalgic glances. Enhance your product decisions and user experience with models based on 10+ years of research. Start building today.