Episode 20 Empathy and User Research | The Feelings Lab
Published on April 27, 2022
Join Dr. Alan Cowen, CEO of Hume, and dscout CEO Michael Winnick with host Matt Forte as they discuss Empathy and User Research. How can we foster empathy with users at the speed and scale needed to drive innovation in AI? How does empathy help researchers design products and product experiences? How can we get “out of the lab” to study the messy reality of user experience in the real world? How can technology strengthen human bonds and connections, not replace them?
We begin with Dr. Alan Cowen clarifying the differences between studying human behavior in academia vs. user research in the real world.
Dr. Alan Cowen and dscout CEO and founder Michael Winnick discuss screen time: the cognitive overhead of constant interaction with our screens, the subsequent reduced sensory experiences as a result, and the need for a better digital portal.
Dr. Alan Cowen and dscout CEO and founder Michael Winnick discuss a shared goal of utilizing technology to help strengthen human bonds and connections, not replace them.
Michael Winnick and Dr. Alan Cowen on the future of user research, and the promise of AI's ability to scale traditionally qualitative and unstructured user research data to qualify useful signals from it.
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